Facebook Marketing

The newest feature that Facebook has added opens a whole new spectrum of options for advertisers. It now includes its own pay per click marketing option based on demographics rather than keywords, which is what search engines use to market your ads.

Facebook PPC advertising lets you target certain demographics so that you can gain exposure to people in your business’ area and who have an interest in what you are marketing. Though it is a new marketing experiment, its reasonable costs per click make it a worthwhile option for your business if you’re looking for exposure to one of the most visited sites in the world today.

DigitalDigg builds our services around SEO content writing. For this reason we usually suggest that you use free/near free resources like Google Profiles, Facebook Business Pages, Twitter accounts, etc. to market your business before turning to pay per click advertising. However, if you do choose to go the PPC route, we will support you every step of the way.

Demographic Pay Per Click Facebook Marketing

Facebook’s PPC system exposes you to the customers for whom you’re looking based on their specific features like age, interests and location. You can use this system to promote your website or Facebook page. All you really need is a simple image or logo with a brief, attention-grabbing message.

Additionally, the more viewers “Like” your ad, the more influence it has over other ads on Facebook. Facebook also gives you the option of having either a pay per click or pay per view ad and lets you create an adjustable daily budget so you never pay more than intended.

Facebook Marketing Boundaries

Even though there are limits as to what you can do with Facebook advertising, it is both economical and beneficial when utilized properly. Keep in mind that the cost of Facebook PPC advertising is much less than that of Google Adwords advertising. You must simply use techniques that are creative and inventive, a process with which we can help you, if you want your campaign to be successful.

You should especially consider this form of advertising if you have a particular area of business that targets a specific demographic in a given location. Depending on the product or service you are marketing, you may or may not have luck with this, however. For example, certain types of specialized lawyers or doctors would not really benefit from it because their practice is too specific to target viewers with such interests.

A major downside to this form of advertising is that people often become irritated with ads on their Facebook pages. They do not react well to seeing advertisements everywhere because that is not why they go on Facebook. It will take time to be able to tell whether or not viewers warm up to this idea. It is ultimately the website’s issue to figure out how to creatively bring itself profits and present ads to viewers.

Benefits of Facebook Advertising to Businesses

On average, Internet users spend 22.7 percent of their online time on social networking sites like Facebook, over twice the amount of time that they spend performing any other tasks. People are increasingly keeping up to date on social media rather than by traditional forms of presenting news. Social media will eventually impact all businesses, regardless of size. Over time, the benefits of social media marketing will become more and more apparent to companies everywhere.

Demographic Based Pay Per Click – Target Your Business’ Optimal Audience

You can actually look at different demographics such as sex, age, education status (college graduate, in college or in high school), workplaces, relationship status, and those interested in either men or women.

For instance, you can target only college students. You are even given the option of targeting students in a particular university. Furthermore, for the demographics you enter Facebook actually shows you the number of individuals who have shown a certain interest in a certain topic, for instances, you can target a view based on a particular interests, favorite music, movies, job titles, etc.

Getting Started with Your Business’ Facebook Advertisement

Advertising on Facebook is simple. You may choose to advertise either your website or your business’ Facebook page. Once you’ve done this, you create a title of up to 25 characters and a description of up to 135. You may also add an image if desired (recommended), such as your company’s logo.

Whether or not viewers click on your ad, they will be able to see your company’s logo on their page. This is a very important and very useful advantage you have in gaining publicity, especially because viewers rarely actually click on the ads through Facebook but the logo remains etched in their minds. In fact, usually only one out of every 5,000 people really clicks through to the advertisement, leaving you paying very little for your exposure.

You Can Target Specific Demographics

You have the power to narrow your exposure to a specific state, city, gender and/or age range. This gives you maximum exposure to only the most potentially interested viewers.

Price Your Company’s Facebook Ad

Facebook allows you to either pay per click or per view (we recommend that you pay per click). It also allows you to set an adjustable daily budget and to choose the dates on which you want to run your advertisement (or if you want to simply run it continuously).

After entering your credit card information to pay for your advertisement, you simply have to wait for Facebook to review and approve it. Facebook will then manually review your ad and either approve or disapprove the ad. It provides you an Ads Manager Section in which you can monitor the successfulness of your ad.

Only Time Will Tell

Several companies with which we work are familiar with PPC advertising through sites such as Google, Yahoo!, and MSN. Facebook’s demographic advertising, however, is different than these search engine marketing programs and is still being tested by various businesses.

Because Facebook advertising is relatively inexpensive, it should be taken into consideration. Though it may not provide as beneficial an outcome as traditional pay per click campaigns, it definitely deserves to be given a chance.